Building a Custom GPT for Your Storefront
A guided walkthrough from idea to a working assistant.
Keeping Your Data Safe with AI Tools
Privacy, prompts, and what never to paste into a chatbot.
Reading Your Analytics Like a Pro
Reach vs. engagement vs. saves — what each really means.
Paid Ads on a $10/Day Budget
A disciplined test framework for tiny budgets.
Attribution Without a Data Team
UTMs, GA4 events, and knowing which dollar worked.